Brand Strategy Masterclass
Project Connect presents Andy Cunningham, founder of Cunningham Collective. Starting in 1983 with Steve Jobs and the Macintosh personal computer, Andy has helped many of Silicon Valley's most innovative entrepreneurs create categories, introduce new brands, and launch hundreds of products. This masterclass will be an expanded and more detailed introduction to Brand Strategy followed by an interactive exercise with the group. Andy will focus on additional exemplary cases of brand strategy achieving optimal positioning.
Limited to 30 places.
Please use alumni code- AUTALUM which will give you a discount of $20.00 ($129.00 instead of $149.00).
Opportunity is knocking and you’re invited – Visit the AUT ICT & Engineering Careers Fair 2018 on Wednesday 25 July 11am-2.00pm in WZ111 - WZ118 - WZ Building, AUT City campus
AUT is the Official University Partner for Techweek 2018, New Zealand's annual festival of innovation ecosystem events.
Taking place from 19-27 May, with 400 events around the country, the idea behind Techweek is simple: New Zealand's technology and innovation sectors are growing rapidly. Techweek fosters that growth by providing a week-long opportunity for connection and cross-pollination.
Do you have an entrepreneurial idea that you’d like to explore and develop? Do you want to solve a problem and make a difference in your community?
We are looking for AUT alumni, staff, students, and aspiring entrepreneurs who would like to take part in the 9-week CO.STARTERS programme that will give you the necessary tools, insights and networks.
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