Outstanding alumni

Bronson Wilson

Bronson Wilson

Content Coordinator, Viacom International Media Networks, Amsterdam
Bachelor of Business in Market Insights: Marketing, Advertising, Retailing, Sales

He has found his dream job, says AUT business alumnus Bronson Wilson who now works for media giant Viacom International Media Networks in Amsterdam.

“I manage the content media operations for the Nickelodeon channels in France, Southern Belgium (Wallonia), Germany, Switzerland and Austria, and video on demand for Germany, the UK, Australia and New Zealand. I get to work in one of the most beautiful cities in the world alongside some of the most amazing people I’ve ever met, and I get to watch cartoons for a living to make sure that all content on my channels is sourced and up to standard.

“Through my studies at AUT I found a love for media and entertainment, and I decided to follow this passion. I strongly believe that the skills I learned at AUT have prepared me well for this role because the Bachelor of Business provides an excellent overview of all facets of business.”

Finding his path
He never thought he would work in the media and entertainment industry, Bronson says.

“I’ve never really been the type of person who plans five years in advance. Five years ago I was working construction in Canada, and never would have imagined that I would be working in one of the world’s largest media agencies in the world, located in one of the world’s most beautiful cities.

“I would highly recommend the AUT business degree. What I wanted in a university was a space to learn and challenge myself on an academic as well as on a personal level. I not only gained the skills to succeed outside of academia but have also grown as a person and made some lifelong friends along the way.”

He constantly draws on the skills he developed at AUT.

“I’ve learnt a large range of skills and processes. The most important thing I developed was a curious mindset, and being able to take a step back from a situation or workflow and consider how it could be done better. Using this mindset has enabled me to streamline my work processes to be more efficient while still providing the same high-quality results.”

Creating career-ready graduates
AUT’s reputation for a more practical university education is what first attracted him, Bronson says.

“I chose AUT because of the focus on practical learning. This in combination with the mandatory workplace experience in the final year of the business degree made it an easy choice for me. I was also told that AUT has a strong sense of community, and after being there for a few years I can confirm this.”

Being able to gain practical experience in his final year was one of the highlights of Bronson’s studies.

“For my final-year workplace experience, I worked for the smart navigation technology company TomTom in the Netherlands. During my placement, I managed all marketing materials for my department, created email campaigns and sales pitch presentations, overhauled their line of product presentations and assisted on UX & UI design concepts.

“AUT trusted me to travel to the other side of the world for my workplace experience, and enabled me to explore the different avenues marketing and advertising can open. They believed in me and for that I’m thankful.”

The Market Insights: Marketing, Advertising, Retailing & Sales major is now called Marketing, Advertising, Retailing & Sales.